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How ekhos agency helped fourfive a global CBD brand, launch a competitive go-to-market strategy. Get one of our free e-books to help develop your own go-to-market strategy.

ABOUT

fourfive CBD is a wellness brand that specializes in high-quality CBD products aimed at helping individuals manage their health and wellness. The brand offers a range of products, including oils, capsules, and topicals, designed to support active and healthy lifestyles. In 2021, fourfive CBD sought to improve its online presence and reach a broader audience through an updated digital marketing strategy.

THE CHALLENGE

fourfive CBD faced several challenges in enhancing its brand awareness and educating potential customers about the benefits of CBD products. The key issues included:

  1. Low Brand Awareness: Many potential customers were unaware of fourfive CBD and its high-quality product offerings.
  2. Education on CBD Benefits: There was a need to inform people about the health benefits of CBD and how it can support their wellness goals.
  3. Online Visibility: Improving the brand’s online presence to attract more organic traffic and reach a wider audience on a low budget.

As Featured in…

THE SOLUTION

Ekhos E-commerce Launchpad

Phase One

Research

Phase Two

Strategy

Phase Three

Design & Development

Phase Four

Launch & Grow
To address these challenges, Ekhos implemented a comprehensive strategy that included:

  1. Website Redesign (2022): Redesigned the fourfive CBD website to provide a better user experience. The new design made it easier for visitors to learn about the benefits of CBD, navigate the site, and purchase products. This included clear product descriptions, engaging visuals, and customer testimonials.
  2. Social Media Marketing:
    • Organic Content: Created engaging and educational content about CBD, showcasing its benefits and unique aspects. This included regular posts, videos, and infographics on social media platforms.
    • Ambassador Strategy: Implemented an ambassador strategy to generate high-quality, affordable user-generated content (UGC). Collaborated with wellness and fitness ambassadors seeking to improve performance and recovery, to create authentic and relatable content, increasing reach and engagement.
    • Social Media Ads: We used targeted social media ads to boost brand awareness and drive sales for fourfive CBD.
  3. Search Engine Optimization (SEO): Implemented SEO strategies to improve the website’s search engine rankings. This involved optimizing the website’s content with relevant keywords, improving site speed, and enhancing overall search visibility.

THE RESULTS

The company has seen strong growth in market adoption and customer loyalty since it was founded. In addition, fourfive CBD South Africa has established itself as a trusted and respected brand in the South African CBD market. The company’s products have received positive reviews from customers and healthcare professionals alike, and it has become a go-to resource for information and support on CBD in South Africa.

Sales

%

Increase In Sales Achieved Within 2 Weeks.

Engagement

%

Increase in organic social media engagement in 6 months.

REACH

%

Increase in organic reach on Facebook within 6 months.

TESTIMONIALS

“Saskia and her team at Ekhos collaborate regularly with me while supporting some of the same clients. Ekhos consistently delivers original fresh content that is engaging and professional. They are fun to work with and truly get an understanding of a brand. Anyone in the fitness, health, and wellness business who is looking for a quality marketing solution should check out Ekhos. The clients we share have seen great success in their brand awareness and in their lead volume.”

Eric Tepper
CEO Selling Wellness

“Great team – worked with us for 18 months and made great strides when we were with them. Have now decided to take operations in house. Hard working and fun team to work with. Thanks!”

George Kruis
Co-Founder and Former English Rugby Player

“Ekhos Agency has been a game-changer for Shred415. Their creative and tailored approach has significantly boosted our online presence and brand awareness. The team’s responsiveness, commitment to results, and innovative strategies make them an invaluable partner. Ekhos Agency is the driving force behind our digital success – we couldn’t be happier with the team and their exceptional work!”

Bonnie Micheli
Co-Founder Shred415

“We have completely outsourced all our social media needs to Saskia and her team at Ekhos. They have elevated our brand presence across platforms and have engaged our audience in ways we didn’t know we can. I see the work they do for their clients that work with Athletech and we are thrilled to have them spearheading these marketing efforts for ATN.”

Edward Hertzman
CEO Athletech News

“Working with the Ekhos team has produced high quality, high performing content that has changed our social media handles for the better! We are thrilled with the results and love working with Saskia and her team!”

Vicky Rivera
Shred415

“Ekhos has been an amazing partner for Shred415! We are beyond happy with our increased performance on social media along with all of our collaborated marketing strategies! The team is absolutely fantastic, responsive and always keeps up with the latest in an ever changing digital world!”

Jen Wilkens
COO Shred415

“They aren’t lying about the echo that continues to drive our design and digital marketing strategies. Ekhos has really boosted our online organic presence and maximized reach to our target audience in a very short space of time. Vibez Fit is a new company in a competitive industry and Ekhos know’s how to analyze, stand out and take control. Not only do we love their work, but we love the team. We look forward to a long working relationship.”

Kelly Milne
Co-Founder of Vibez Fit

“We at fourfive have been Ekhos clients for over a year now, and are very happy with the service we get, with the Ekhos team constantly going above and beyond. Highly recommend!”

Michael Murray
FOURFIVE CBD

“Ekhos executes Power Plate’s entire social media marketing strategy, including B2B and B2C strategies with incredible skill, creativity and expertise. They have taken our social media to new heights in the past year. Their ability to provide consistent results, while keeping up with the latest techniques in an ever changing competitive digital world keeps our brand ahead of the competition. The team is engaging, data driven, creative and transparent.”

Shelley Austin
Marketing Director Power Plate

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