Ekhos marketing agency

How Ekhos Agency Helped  Fourfive a Global CBD Brand Design And Launch A Competitive Go-To-Market Strategy.

Get The Inside Scoop On The Step-By-Step Strategy Framework [Free Guide Included].


fourfive is a leading provider of CBD products in the United Kingdom. They partnered with South African distributors, ambassadors and organizations in the South African market to launch the brand in this competitive landscape.

The company was founded by professional Rugby players George Kruis and Dom Day with a mission to make high-quality CBD products accessible and affordable to consumers. In this case study, we will explore the challenges that fourfive CBD South Africa faced in its early days and how the company was able to overcome these challenges and achieve success in the competitive South African market by appointing Ekhos Agency, Cape Town office as their digital partner.

The Challenge

When fourfive CBD South Africa first launched, the company faced several challenges. The most significant of these was the lack of awareness about CBD and its potential health benefits.

Many consumers were skeptical about the effectiveness of CBD and were hesitant to try it. Another challenge was the challenge with promoting CBD products online in SA and how best to craft strategies that maximize reach and awareness in an uneducated market, this made it difficult for fourfive CBD South Africa to differentiate itself from other, less reputable companies. Finally, the company faced competition from well-established, international CBD brands that had a strong presence in the South African market.

As Featured in…

The Solution

Ekhos E-commerce Launchpad

Phase One


Phase Two


Phase Three

Design & Development

Phase Four

Launch & Grow

A proven solution for a competitive market entry for e-commerce startup businesses. Our methodology combines exceptional marketing with bespoke strategy design. Driving not just an increase in valuable website traffic, increasing conversions, and brand activation but also boosting sales and meeting bottom line objectives We launched fourfive SA’s e-commerce business in SA with confidence to position and break into the SA market in this competitive industry segment.

The Results

The company has seen strong growth in market adoption and customer loyalty since it was founded. In addition, fourfive CBD South Africa has established itself as a trusted and respected brand in the South African CBD market. The company’s products have received positive reviews from customers and healthcare professionals alike, and it has become a go-to resource for information and support on CBD in South Africa.


Increase In Sales Within 2 Weeks


Increase In Social Engagement In 6 Months


Increase In Organic Reach On Facebook Within 6 Months

"Ekhos executes Power Plate's entire social media marketing strategy, including B2B and B2C strategies with incredible skill, creativity and expertise. They have taken our social media to new heights in the past year. Their ability to provide consistent results, while keeping up with the latest techniques in an ever changing competitive digital world keeps our brand ahead of the competition. The team is engaging, data driven, creative and transparent."

Shelley Austin
Managing Director, Marketing, Power Plate USA

“We at fourfive have been Ekhos clients for over a year now, and are very happy with the service we get, with the Ekhos team constantly going above and beyond. Highly recommend!”

Michael Murray
fourfive CBD

“They aren't lying about the echo that continues to drive our design and digital marketing strategies. Ekhos has really boosted our online organic presence and maximized reach to our target audience in a very short space of time. Vibez Fit is a new company in a competitive industry and Ekhos know's how to analyze, stand out and take control. Not only do we love their work, but we love the team. We look forward to a long working relationship”

Kelly Milne
Co-Founder of Vibez Fit

“Ekhos has been an amazing partner for Shred415! We are beyond happy with our increased performance on social media along with all of our collaborated marketing strategies! The team is absolutely fantastic, responsive and always keeps up with the latest in an ever changing digital world!”

Jen Wilkens
COO Shred415

“Working with the Ekhos team has produced high quality, high performing content that has changed our social media handles for the better! We are thrilled with the results and love working with Saskia and her team!”

Vicky Rivera

Request access

    I understand that Ekhos will securely hold my data in accordance with their privacy policy.

    Echo your vision

    Book a free call with an industry ecommerce expert to explore a solution that’s right for your business