How Ekhos Agency Helped Fourfive a Global CBD Brand Design And Launch A Competitive Go-To-Market Strategy.
Get The Inside Scoop On The Step-By-Step Strategy Framework [Free Guide Included].
About
fourfive is a leading provider of CBD products in the United Kingdom. They partnered with South African distributors, ambassadors and organizations in the South African market to launch the brand in this competitive landscape.
The company was founded by professional Rugby players George Kruis and Dom Day with a mission to make high-quality CBD products accessible and affordable to consumers. In this case study, we will explore the challenges that fourfive CBD South Africa faced in its early days and how the company was able to overcome these challenges and achieve success in the competitive South African market by appointing Ekhos Agency, Cape Town office as their digital partner.
The Challenge
When fourfive CBD South Africa first launched, the company faced several challenges. The most significant of these was the lack of awareness about CBD and its potential health benefits.
Many consumers were skeptical about the effectiveness of CBD and were hesitant to try it. Another challenge was the challenge with promoting CBD products online in SA and how best to craft strategies that maximize reach and awareness in an uneducated market, this made it difficult for fourfive CBD South Africa to differentiate itself from other, less reputable companies. Finally, the company faced competition from well-established, international CBD brands that had a strong presence in the South African market.
As Featured in…
The Solution
Ekhos E-commerce Launchpad
Phase One
Research
Phase Two
Strategy
Phase Three
Design & Development
Phase Four
Launch & Grow
The Results
%
Increase In Sales Within 2 Weeks
%
Increase In Social Engagement In 6 Months
%