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Ekhos drives growth for boutique fitness studio amongst fierce competition.

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ABOUT

Shred415 offers a dynamic workout featuring four 15-minute intervals of high-intensity group training, with the flexibility to tailor it to individual fitness levels. With over 20 studios across the USA, Shred415 is more than just a workout. Founded by Bonnie and Tracy, it embodies a vision of community, motivation, and support. This ethos is the foundation of the Shrednation, the vibrant community of Shred415 participants. In 2023, Shred415 proudly celebrated 12 years of this inspiring and growing community.

THE CHALLENGE

Shred415 faced several challenges in their digital marketing efforts:

  • SEO Optimization: Their website was not optimized for search engines, resulting in low visibility and organic traffic.
  • Social Media Engagement: They needed to increase their social media presence and engagement to attract new members.
  • Content Creation: They lacked a consistent strategy for blog writing and email marketing, which are crucial for customer retention and lead nurturing.
  • Website User Experience: Their website’s user experience needed improvements to facilitate better lead generation and conversion.

THE SOLUTION

To address these challenges, our agency implemented a comprehensive digital marketing strategy:

  • SEO Optimization: We optimized their website for search engines to improve visibility and organic traffic, including keyword research, on-page SEO, and link building.
  • Social Media Marketing: We developed a robust social media strategy to enhance their presence by implementing the following:
    • Ambassador Strategy: Implemented an ambassador strategy to get affordable ongoing content creation and increase reach. This involved engaging passionate members of the Shred415 community to create content and promote the brand.
    • User-Generated Content: Added more UGC to provide authentic, relatable testimonials, experiences and reviews from real users.
    • Trend Following and Brand Partnerships: Focused on following trends and collaborating with brands to increase visibility and engagement.
    • Content Posts and LinkedIn Strategy: Increased the frequency of content posts and started a targeting strategy to grow Shred415’s presence on LinkedIn.
  • Blog Writing: We established a regular blog writing schedule, producing high-quality content that provides value to their audience and improves search engine rankings.
  • Email Marketing: We created and implemented email marketing campaigns to nurture leads, keep current members engaged, and promote campaigns and events.
  • Website User Experience: We redesigned their website to improve navigation, load times, and overall user experience, making it easier for potential customers to find information and sign up for classes.

THE RESULTS

With the strategic support of Ekhos, Shred415 has experienced remarkable growth in lead generation, engagement, and its online social media presence.

Ekhos’ expertise in digital marketing has played a pivotal role in effectively positioning Shred415 online. This, in conjunction with their proficiency in email marketing and creative design enhancements, has not only bolstered sales but also enhanced the brand’s image. The impressive surge in sales across all Shred415 franchises serves as a testament to Ekhos’ impressive role in driving Shred415 to the forefront of the fitness studio market.

Achieved

%

Average Revenue Growth from October 2022 to 2023

Engagement

%

Engagement Increased by 153.7% from March 2023 to 2024

SEO

%

Increase in Organic Social User Engagement within 6 months.

TESTIMONIALS

“Saskia and her team at Ekhos collaborate regularly with me while supporting some of the same clients. Ekhos consistently delivers original fresh content that is engaging and professional. They are fun to work with and truly get an understanding of a brand. Anyone in the fitness, health, and wellness business who is looking for a quality marketing solution should check out Ekhos. The clients we share have seen great success in their brand awareness and in their lead volume.”

Eric Tepper
CEO Selling Wellness

“Great team – worked with us for 18 months and made great strides when we were with them. Have now decided to take operations in house. Hard working and fun team to work with. Thanks!”

George Kruis
Co-Founder and Former English Rugby Player

“Ekhos Agency has been a game-changer for Shred415. Their creative and tailored approach has significantly boosted our online presence and brand awareness. The team’s responsiveness, commitment to results, and innovative strategies make them an invaluable partner. Ekhos Agency is the driving force behind our digital success – we couldn’t be happier with the team and their exceptional work!”

Bonnie Micheli
Co-Founder Shred415

“We have completely outsourced all our social media needs to Saskia and her team at Ekhos. They have elevated our brand presence across platforms and have engaged our audience in ways we didn’t know we can. I see the work they do for their clients that work with Athletech and we are thrilled to have them spearheading these marketing efforts for ATN.”

Edward Hertzman
CEO Athletech News

“Working with the Ekhos team has produced high quality, high performing content that has changed our social media handles for the better! We are thrilled with the results and love working with Saskia and her team!”

Vicky Rivera
Shred415

“Ekhos has been an amazing partner for Shred415! We are beyond happy with our increased performance on social media along with all of our collaborated marketing strategies! The team is absolutely fantastic, responsive and always keeps up with the latest in an ever changing digital world!”

Jen Wilkens
COO Shred415

“They aren’t lying about the echo that continues to drive our design and digital marketing strategies. Ekhos has really boosted our online organic presence and maximized reach to our target audience in a very short space of time. Vibez Fit is a new company in a competitive industry and Ekhos know’s how to analyze, stand out and take control. Not only do we love their work, but we love the team. We look forward to a long working relationship.”

Kelly Milne
Co-Founder of Vibez Fit

“We at fourfive have been Ekhos clients for over a year now, and are very happy with the service we get, with the Ekhos team constantly going above and beyond. Highly recommend!”

Michael Murray
FOURFIVE CBD

“Ekhos executes Power Plate’s entire social media marketing strategy, including B2B and B2C strategies with incredible skill, creativity and expertise. They have taken our social media to new heights in the past year. Their ability to provide consistent results, while keeping up with the latest techniques in an ever changing competitive digital world keeps our brand ahead of the competition. The team is engaging, data driven, creative and transparent.”

Shelley Austin
Marketing Director Power Plate

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