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Ekhos marketing agency

Apr 11, 2024

Understanding Algorithms – How Do They Work And How Can They Help Your Brand.

Memphis-Rain Wentzel

We all want the best for our brands, which involves them doing well, but posting just for the sake of posting will not help with growth. When you have spent countless hours shooting, editing, and writing to create something for your brand, you want it to be seen by as many people as possible. That’s where social media algorithms come into play; as the gateway between what content gets seen and what does not, algorithms can help your content get to people who will like, share, and comment the most. That’s why your brand needs to leverage them as much as possible. Here at Ekhos, we believe in utilizing tools to help you get your brand where you want it to be. Below, we have highlighted what we believe to be the most important things to look out for when trying to establish an audience with algorithms in mind.

Understand and optimize your content depending on the platform.

Every social media platform has a unique algorithm that responds differently depending on the content posted. Thus it is important to know how each individual algorithm works. An example of this would be Instagram prioritizing images and videos that are high quality and visually appealing, as they want to be known as the app with the best visuals. This is compared to Twitter, which prioritizes the latest news and trends.

Create high quality content.

High-quality content is crucial for staying top of mind with your consumers. When you produce higher-quality content, you are likely to receive more interactions, and the algorithm is more likely to prioritize your content. This allows you to reach more customers, particularly those interested in your brand’s topic.

Be consistent and genuine with your content.

In order to distinguish your brand and be unique, it’s important to create your own voice and values and establish your brand identity. Once you’ve done that, it’s crucial to drive user engagement by responding to comments, asking questions in captions, and encouraging consumers to share their thoughts and opinions. By doing this, you can build a community of like-minded individuals helping increase engagement and visibility of your content.

Utilize hashtags, stories, reels and User-Generated Content.

Depending on the platform, short-form videos like stories and reels often receive priority from the algorithm, making them a very effective way to increase visibility. When posting for a specific trend or target market, hashtags allow you and the algorithm to filter who sees the content produced and put it in a category with similar posts. For example, the hashtag #fitness alone has 539 million posts, and #fitnessandwellness has 62.7 thousand posts. These hashtags help people find your posts that share a similar interest.

Regularly monitor your social media analytics.

You can utilize all these skills, but none of it will matter if you do not keep up with analytics. Most social media applications come with ways to monitor your analytics. Keeping track allows you to see changes in habits from your audience as well as what media is being received better and worse. Using these insights, you can refine your strategy until you find what works for you and your audience.

Growing your own social media can take time, patience, and consistency. Thankfully, we here at Ekhos Agency are professionals at growing and managing everything social media. To find out more, contact hello@ekhosagency.com.